A professional website is a better selling website. Since a website is the face of a business, it’s very important to keep it fresh and neat to attract online users to visit it. Australian businesses that are committed to attract new customers and grow their businesses to newer heights need to adopt the right digital strategies so as to improve their web design.
The following are simple tips Australian businesses can use to improve their web design:
(i) Use intuitive navigation
Navigation is one of the most important elements of web design. In fact, it’s the map that displays the core places users can visit. Website owners should create a toolbar with easy to navigate links and position it strategically. A majority of web visitors look for the toolbar across the top or down the left hand side of the page. Therefore, you’ll need to position it in a familiar place so as to facilitate the ease of navigation.
(ii) Work on text readability
There is no point of having great content which is displayed awfully. To maximize your content marketing efforts, ensure your pages are easy to read. Break down big blocks of text and create short paragraphs. You can maximize text readability by:
- Putting headings and subheadings in your content.
- Using one or two fonts in your text. Avoid using too many fonts.
- Highlighting keywords or phrases by bolding or using a different color.
(iii) Ensure your web pages load as quickly as possible to reduce the bounce rate, make it quick for users to connect to your website. To achieve this, you’ll need to eliminate unnecessary graphics.
(iv) Include social share and follow buttons Great website content and offers may not bring the desired results if you haven’t given visitors the opportunity to share what you have. If your website does not include social share buttons, you are definitely losing social media traffic to your competitors.